The Tamil Nadu theatrical release of HIT: The Third Case (HIT 3), a Telugu-language action thriller starring Nani, set for May 1, 2025, distributed by Cinemakaaran, highlighting regional cross-market strategies in Indian cinema. HIT 3 is the third installment in the HIT Universe, directed by Sailesh Kolanu, with Nani not only starring but also co-producing under his new banner, Unanimous Productions, alongside Wall Poster Cinema, showcasing his growing influence in the industry. The film's release aligns with Tamil Nadu's regulated cinema market, where ticket prices are government-controlled, and Tamil films receive tax exemptions for using Tamil titles, potentially affecting HIT 3's marketing as a Telugu film in this region.
